Use The Power Of Your Wallet To Drive Change In The Business World

March 17, 2017 Published on Fast Company By Eric Shih

Use The Power Of Your Wallet To Drive Change In The Business World

Consumer-led change is primed to become one of the most effective strategies in this moment for one simple reason: In a country where consumer spending accounts for nearly 70% of our nation’s gross domestic product, whether and where we choose to spend our hard-earned dollars matters to a company’s bottom line and to the broader health of our economy. We are all consumers, and that purchasing power represents huge untapped influence to encourage companies to do better.

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