Target: Fight food waste by selling ugly fruits and vegetables

Ask Target to support customers by selling "ugly" produce at a discount.

If Target made this change, would you spend to say thanks?

Count me in!


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Campaign Creator


USA | Ending food waste by getting stores to stock "ugly" produce

Campaign Creator

Campaign Progress

Together, 43 customers have pledged to buy $2,060 worth of gift cards.

Let's keep the momentum going!

Campaign Details

Billions of pounds of produce go to waste just because it's not pretty enough. Selling 'ugly' fruits and vegetables at a discount is an easy way for Target to fight food waste and help customers. Show your support by pledging to spend if they do!

Did you know the Americans throw out almost 25% of all fruits and vegetables before they even reach the grocery store 1. This happens in our country where nearly 45 million people live in food insecure households2, 3. Not only is this a colossal waste, but it’s an injustice and there’s a pretty simple solution.

Food retailers like Target should start selling ugly fruits and vegetables.

That’s right, billions of pounds of fresh produce is thrown away every year because its not pretty enough3.

Studies have shown that so-called “ugly produce” is every bit as nutritious as it beautiful counterparts, but no one gets to enjoy it.

Major stores like Walmart and Whole Foods have already started piloting programs to sell ugly produce at a discount thanks to Jordan Figueiredo and the @UglyFruitandVeg campaign 5, 6. And these programs have been a success! Walmart and Whole Foods get to sell a greater variety of food, making more money. The consumers gets to buy equally nutritious and tasty food for a lower price.

It’s a win-win!

Target is one of the largest retailers in the country. If you believe Target should join the “ugly produce movement,” make a pledge today.


Reasons for pledging

Campaign Creator


USA | Ending food waste by getting stores to stock "ugly" produce

Campaign Creator

How We Create Change

Single Pledge

You pledge to buy a gift card on the condition that the business agrees to a positive change.

Pledges altogether

Other customers do the same.

Pledges on a scale

Together, we can tip the scale to make the positive change a reality!

It's a win-win-win!

Win for you, win for businesses, and win for the common good!

Frequently Asked Questions

Spendrise uses the power we have as customers to make businesses more socially and environmentally responsible. We all spend money, and where we choose to spend money has a big impact. Through Spendrise, crowds of us can pool our spending together to get a company's attention and change businesses as usual.

A pledge is just that -- you are saying that you’ll buy a gift card at a business IF the business makes the change a campaign requests. You will not be charged until we achieve a campaign victory. We will keep you up to date via email about the campaign process and when you will be charged.

Gift cards are a simple and flexible way to fulfill your pledge to spend at a business. When a campaign succeeds, we load your pledge onto the company's gift card, and then you can use it just like cash when you shop there afterwards. Or make it an actual gift and share it with your friends and family!

Companies listen when customers speak up -- they know that real dollars are on the line. Our platform takes the power of group action to the next level by going beyond anonymous signatures to leverage the awesome power of group spending.

Once we hit the first campaign goal, we will deliver a letter to the headquarters of the business we are targeting, and give them an opportunity to respond. Depending on their response, we will raise the pledge goal to get more people and spending mobilized, and take bolder actions to raise awareness for the issue at hand to further pressure the business. Each business has a tipping point at which they see it’s in their best interest to listen to the demands of the people. Spendrise can help you get there.

Either you or someone you like! Your willingness to buy a gift card from the business shows that you (or whoever you give the gift card) are a real customer -- someone who will spend money at the business!

 Anybody can create a campaign, and it's absolutely free. The first step is to contact the Spendrise team with your campaign idea, and we'll help you get started with your own page just like this. In the past, we have worked with schools, non-profits, community groups, and everyday people to create campaigns.

Not necessarily, we see your pledges to buy a gift card as money you would likely spend anyways if you were a customer at the business. The gift card amount you choose is completely up to you! We are all for being thoughtful and intentional about where (or whether) you spend. We don't want more consumerism, we want more consumer power!

Ready to support this campaign?

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